When I first got into self publishing the emphasis was on creating a book that would be accepted by the trade and would end up in book stores. There was a very labor intensive process and timelines are of the essence.
You have to plan your book a year ahead to promote to the trade before you even market to the reader.
Then the price of finding a printer and having books produced that may or may not sell and in most cases you end up with books taking up space in your basement or garage.
So going through this process a couple of times with my first two books, you would wonder why I was so resistant to using CreateSpace to publish my latest book.
CreateSpace is a print on demand service owned by Amazon that allows self publishers and small publishers to produce books and have them printed and distributed without the overhead costs of going directly to a printer or entering a distribution contract you have to pay yearly fees for. You don’t even have to purchase ISBN numbers for your books, CreateSpace will provide on for you and if you use their ISBN you get a library distribution option that is not available if you use your own ISBN number.
You can also publish your book to Kindle through CreateSpace. There are no upfront fees for their service. They take a small percentage off your book sales and pay you a royalty. And you retain all the rights to your books.
So with that being said, what was my resistance?
- I don’t like change. As hard and as costly the old book model is, it is the way I started in publishing.
- Ego. I never was successful with the old model and I wanted to master it before embracing the new way of producing and selling books
- Branding. Somehow I thought producing books through CreateSpace would make my publishing company seem less legitimate. The truth is, the fact no one is buying my books makes my publishing company less legitimate.
The bottom line is, if there is no bottom line, you have to go with what your budget allows, so CreateSpace it is.
The process is easy. If all you have is a double spaced manuscript they have templates for different book sizes you can paste your book into. They also have a free book cover design feature where you can create your own book cover from a selection of cover templates. You can proof your book online or order a proof copy.
They also offer editing and cover design for a fee if you prefer to have some professional help.
Once you are satisfied with your final product, you approve the proof choose your distribution options and in a few hours your book will be available on CreateSpace (they give you a customizable page on their site for your book and they give you more royalties for books sold through their site). A few days later your book will appear on Amazon.
So I finally got through the process and I Know How to Lose Weight, So Why Haven’t I was born.
Even with this new way of producing books, I realize I still have a lot to learn about marketing and generating sales. I am thankful that I don’t have a box full of unsold books sitting in my basement.
Comment, share, and re blog. Follow me on Twitter @allihaveisalap