Tag Archives: Business

You are not there yet: making decisions based on where you want to be instead of where you are. #allihaveisalaptopandadream

If you are like me, you have a list of goals that you have for your business. In order to reach those goals my business has to be at a certain level.

One of the goals I have is to publish another author by the end of the year. Before that goal can become a reality I have to have the capital in order to enter into a contract with the author, produce and publish their book.

In spite of knowing this, I put a call for new authors on my website. To my surprise I got a few responses and I wasn’t ready to offer a publishing contract.

Needless to say I felt a little fraudulent, telling potential authors that I was not in the position to publish their books even though I put out the call for manuscripts.

After this experience I started going over my goal list and I came up with a few things I can do so I don’t get too far ahead of myself.

  1. Break down each goal into action steps.
  2. Make sure any money I’m spending on a goal is a good investment.
  3. Ask myself is this really a goal or something I think I “should ” be doing.
  4. Don’t place hard time lines on reaching a particular goal. Personally I don’t do well with hard time lines. Instead I have check in dates so I can see if I’m making progress and make the necessary adjustments.
  5. Focus on where my business is in the moment and how I can capitalize on it.
  6. Revise my business plan to make sure my focus hasn’t changed.

As business owners, we all want to grow our businesses into self sustaining entities. The desire to get there may have us jumping the gun from time to time. But if we take time to look at our goals and focus on where we are in the moment we can avoid wasting time energy and money.

What decision have you made based on where you want your business to be?

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I exist with you in a way that transcends logic.

I keep time through our encounters

I loose track of how often thoughts of you run through my mind

I rest in knowing my journey for love begins and ends with you.

I gladly turn over my heart to you, to protect, my soul to you, to uplift, my body to you, to please, my will to you, to guide.

Lisa M Evans

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A Dream Deferred?

dreamAfter two years of trying to build my publishing empire, I have returned to the workforce. For practical reasons I am very grateful that I have the means to make ends meet, but the entrepreneur in me is demoralized.

I had to console myself: “no, you are not a failure”, “this is only a means to an end”, “having steady income is going to help you get where you want to go faster”, “success doesn’t happen overnight, any thing worth having is worth working for”. And so on.

I had to also look on the bright side, and see what this opportunity was giving me as a writer. I work in an office of characters and situations that provide me with material to keep me creating for days. I also have an opportunity to write about the job I do and maybe come up with “best practices ” or information on the industry I am in (a textbook may be in my future). I am also meeting people who want to become writers, that I can mentor or create a seminar and share my experience with writing and self publishing, and possibly find authors to publish in the future.

One thing I have learned in life is that change happens and instead of resisting it, I am trying to embrace it. “Just because things aren’t working the way you want them to, doesn’t mean they are not working the way they are supposed to.” @allihaveisalap Twitter post 2014

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What You Speak/Think into Existence

Louise Hay, I Can 2014
Louise Hay, I Can 2014

Words have meaning and they are powerful. What you speak/think into existence happens in some form or another. On those days when deals fall through, sales slump, the marketing campaign you put so much thought and effort into flops, what are you saying/thinking about your business? Are you having second thoughts? Are you dooming your business to fail? Or do you take the outcome as a learning experience, affirm all is well, and try something different? Instead of speaking/thinking a negative cloud over your business when things don’t go the way you plan, try saying/thinking this:

  • There is no such thing as failure, every experience good or bad is an opportunity for growth and learning
  • I am learning how to handle setbacks and think on my feet
  • I am one step closer to finding what works for my business
  • This deal did not work out because it wasn’t meant for my business
  • The beauty about being my own boss is when one thing doesn’t work, I can try something different
  • The more challenges I face, the better business owner I become
  • I am in preparation for success

Remember, starting the business was the hard part, the rest is just an initiation. Stay focused and stay positive!

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Hard Decisions

Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.

There comes a time in every small business owners life where hard decisions need to be made. I am at that point. My goal was to be self employed and build my publishing company to a multimillion dollar empire. I have sacrificed a car, apartment, wardrobe, pride and ego in order to make my dream a reality. Now I am faced with the hard decision of reentering the workforce without sacrificing my small business and what I have built so far.  I am fighting a few battles with making this decision.

The first battle is mental. I have to keep reminding myself that this is a means to an end, I have not failed, I just have to change the game plan. The second battle is ego. I have a Masters Degree and an extensive work history. I am not willing to accept anything, but I am not trying to be an employee for someone else for a long period of time. The third battle is time. How much time do I spend job hunting, and wouldn’t that time be better spent promoting my business, but I can’t properly promote my business because I don’t have the money which is why I am looking for a job in the first place. I’m dizzy.

I decided to sign on with a temp agency. That way I can work temporary assignments and not worry about investing too much in someone else’s company. The agency finds assignments that closely match my qualifications so I don’t have to do job searching on my own. I get paid a little less than I would If I were an employee, but I’m not trying to be an employee for long so that trade off I can live with. I still haven’t fully embraced this decision, but this is just one more sacrifice that must be made for my business to be successful.

What hard decisions have you had to make? How did it turn out? Comment and subscribe

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The Publishing Process: What a Publisher Does

books If you are an author looking for a publisher to publish your manuscript, or are interested in book publishing, this is a general description of what a publisher does.

Finding authors– a publisher’s job is to find talented writers with good manuscripts to turn into published works. Some manuscripts come unsolicited and sometimes a publisher will advertise the need for material through contests or a general call to action, “Manuscripts Needed”.

Editing– once a manuscript is acquired,  it must be edited for content and grammar. This is either done in house or by a third party editor, it all depends on the size of the publishing company.

Consulting– the publisher will consult with the author on the overall publishing process, any major changes made to their manuscript,  and what the expectations should be from both parties.

Design– the publisher will help the author design the book cover and layout of the book to make it more appealing to consumers.

Copyediting– this is the final step in the editing process to make sure all the front matter, grammar, spelling and word flow are correct.

Production– the publisher has a relationship with a book printer(s) that will produce the book according to the publisher’s specification and within the budget specified by the publisher. The publisher will also have the proper quantity printed for distribution.

Distribution– the publisher provides distribution outlets for their titles, through their own online platform and through distributors that cater to libraries, bookstores, and specialty stores.

Promotion and Marketing– the publisher sends out book announcements to trade publications, magazines, and media outlets. The publisher puts together book signings, interviews, and promotional tours for authors.

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The Game Has Changed and I Don’t Want to Play

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When I first started writing and publishing books, the indication of a books success relied upon trade reviews, a few book signings in popular bookstores and maybe a mention on the best sellers list. If you made it on Book TV you had arrived. The author for the most part could remain in the background and the book took center stage.

If you follow my blog, you know my biggest challenge with relaunching my publishing company is maintaining the traditional formula of book publishing and promotion and adapting to the new book publishing model that relies heavily on social media.

Now it seems the author takes the center stage and the book is a by product.  Books have now become a branding strategy for celebrities, speakers, and reality show stars. Publishing houses won’t even consider publishing a title without checking an author’s Facebook or Twitter.

Print books take a back seat to eBooks and electronic reading devices. (Although this is better for the environment, there is nothing like holding a book in your hands and turning the page.) Some titles don’t even go into print, they only come out as an eBook.

Bookstore book signings have been replaced by blog tours, Twitter chats, and hangouts. Social media does make it easier to promote and reach a larger audience, but does the immediacy of electronic media diminish the quality of the books that are being published?

I guess the same argument can be made concerning self publishing vs traditional publishing, but even in self publishing when I first started, it was about the book, the content, the composition, and the construction.

I understand that evolution and innovation are good things, but when it comes to books it is hard for me to play by the new rules. I like the game the way it was where the book was in the starting lineup and I could ride the bench.

If you are an author, what challenges are you having with the new book model and the role of social media?

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