Now that 2013 is over, I am reflecting on the lessons I have learned while trying to build my business. I have narrowed it to three main lessons, some of which will be addressed in future blogs:
1. Fear is a bad word in business
You have an idea, you take that idea and form a plan to carry out that idea, looking at it from all possible sides and all possible scenarios, but when it is time to take action, nothing. Fear can keep the greatest of ideas from ever coming to fruition. Business is trial and error and there is no such thing as failure, if something doesn’t work, try something else. Failure is in not trying at all. Nothing is worse than seeing your idea being carried out by someone else. I have to admit, I let fear hold me back, and I have a notebook full of unfinished to do list. So I’ve compiled those lists into one big one, and I plan to carry out each item and keep track of what worked and what doesn’t. How many success stories have you heard that started with business owner being on the brink of giving up and gave it one last try, and that last try was the one that launched their business. Fear is a four letter word that I won’t mutter in 2014.
2. Try it for free before making an investment
I am an all or nothing person, and in business that can translate to lost money. I signed up for a service that I would need as my business grew, but at the time I signed up for it, I really didn’t need it. They offered a free version of the service, but since I knew I would need it, I went ahead and signed up for the next level service which required a monthly fee. Well, I haven’t benefited from the service yet, and I’ve found a better provider that offers the same service with more options for less money and they have a free version that I have signed up for. Lesson learned, the money I spent for a service I didn’t benefit from could have gone to something else.
3. Nothing is written in stone
If you ask a business owner what their formula for success is and you will get several different formulas. I have been following a formula on Small Publishing and I am trying to follow it to the letter. This formula has been successful for other small publishers, but the formula doesn’t address social media and other “non traditional” forms of publishing. As the industry is evolving, I want to have a firm foundation in the traditional side of publishing, but I also want to be able to take advantage of new ways to publish and promote books. The lesson is, I can create my business my way and I can’t get so hung up on one way of doing things (all or nothing personality) that I don’t explore other options.
All in all 2013 was a year of learning and growing and I am taking what I’ve learned and applying it to this year, no fear, no wasted investments, and constantly evolve.
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